MY JOURNEY

I'm a Human-Centered Design strategist and investor who helps to transform ambitious ideas into market-defining companies. My decade-long journey spans from convincing Stanford to let me compete in their innovation competition as a high schooler (we placed 2nd) to building go-to-market strategies for venture-backed startups across consumer, retail, and commerce.

My expertise lives at the intersection of consumer behavior & community , process, and technology. I've scaled this approach across multiple contexts: from creating new service offerings at boutique consultancies and training hundreds of Deloitte consultants on customer-centric methodologies, to defining multi-million dollar investment strategies at Nordstrom and sourcing deals as an Associate at Concrete Rose Capital.

At Wharton, I led the largest cross-school Design Thinking organization while simultaneously working at Citi Ventures and frog Design. This dual perspective—understanding both the investor and founder journey—shapes how I approach every engagement.

Today, I help startups (and funds) achieve product-market fit faster and scale with intention. My consulting practice focuses on go-to-market strategy, customer discovery, and fundraising preparation. I've guided multiple companies from pre-seed to Series A, specializing in consumer, commerce tech, and retail tech. My frameworks don't just drive growth—they build sustainable, human-centered businesses that resonate deeply with their markets.

As Founder of The Human-Centered Capitalist community, I wanted to create a place where humans were front and center - to build for, to design for, and to connect with to enable both business and personal growth. Whether I'm evaluating deals, advising founders, or building communities, I focus on companies that don't just capture value, but create it for the humans they serve.